So, you’ve heard about this thing called ‘remarketing’ but you’re not really sure what it is, how it works or how it could benefit your holiday park.
In its simplest form, remarketing is reaching people who have already visited your website and then serving your ads to them on the Google display network.
Remarketing has lots of advantages. For starters, compared to regular paid text ads in Google’s search listings, you know that your audience has already visited your site and so, at some point, have shown an interest in your holiday park or camp site. Therefore you know your serving advertising at people who are interested and who could well either click through and book or pick up the phone and give you a call.
Remarketing also lets you get creative with exactly who sees your adverts. For example, you can serve your ads at ‘all users’ (i.e. every person who visited your site) or at people who visited specific pages on your site. For a holiday park, this can be particularly useful.
For parks that offer several different types of accommodation you can crate specific remarketing lists, i.e. people who have visited your touring and camping pages, people who have visited your static caravan pages and so on. You can then create display adverts that are unique and promote each of these individual accommodation types to your targeted audience.
Before you can do anything with remarketing you need to create and build your audiences – i.e. the people who will see your remarketing adverts. Depending on how far back you want to go, it can take up to 50 days to build a decent sized audience based on past visitors to a particular section of your website.
Here, we show you how to create your first audience…
Say you want to create an audience specifically for people who have visited your touring page, but you don’t want to target people who have already booked – just those who didn’t. Here’s how you do it…
For more help and advice, Google has a raft of support pages to cover just about every aspect of remarketing, but here’s one that covers the basics outlined above.
Do you need help with your holiday park marketing? Want to take advantage of paid for advertising online but don’t know where to begin? Let us take care of everything for you! Contact us today on 01726 418118 or drop us an email