GDPR for holiday parks: Making your website sign-ups safe

Posted in topic Marketing insights on 9th May 2018

Unless you’ve been living in a cave for the last 12 months you will have heard all about the General Data Protection Regulation (GDPR) law changes that come into effect on May 25th.

From obtaining explicit consent from customers to how you store and handle their sensitive data, it is fair to say that GDPR will have a huge impact on how you run your holiday park on a day-to-day basis.

It will perhaps have the most profound effect on those who use e-mail marketing to promote their parks to customers. How exactly do you make your emails GDPR friendly? How do you make sure those who sign-up to receive your emails do actually want to receive them (and aren’t going to report you to the Information Commissioner…)? Well, to help you through this somewhat complicated process, we’ve put together this handy infographic to guide you. No need to thank us…


GDPR Infographic