Pay Per Click (PPC) for holiday parks and campsites
It can be very frustrating to see your big rivals sitting proudly at the top of Google’s rankings, while your park or campsite languishes in the depths of search engine oblivion.
A comprehensive Search Engine Optimisation strategy is crucial but it’s not an immediate answer to an assault on the summit of the coveted heights of page 1 of Google. If you want an instant solution then there is another way… Pay Per Click (PPC) advertising.
PPC is instant way to boost holiday bookings and holiday home sales leads – and we have many years of experience harnessing the power of the likes of Google Ads and Facebook Ads, bringing in millions of pounds of revenue for our clients from this medium.
Lead Generation: Boost your Holiday Home Sales
Google Ads is perfect for parks wanting to increase their holiday home sales leads. It will increase your visibility when potential customers are actively searching for caravans for sale in your area.
By running a series of campaigns across Google Ads' various objectives you can truly corner the market - and see a big uplift in volume of sales leads for your park. Leads who enquire via your website are often of much higher quality, too, than those you may get via other platforms, so your return on investment with Google Ads is often greater.
Holiday Bookings: Increase Revenue For Direct Bookings
There are few better tools than Google Ads for driving large volumes of holiday bookings! Our team have generated millions of pounds worth of bookings for our clients over many years. From luxury accommodation to camping pitches, Google Ads is the perfect tool to increase your revenue.
We often see returns of between £7-10 for every £1 spent on Google Ads, so you can be sure of a good return here.
We can take care of everything…
But where do you start? If you don’t know your ‘Cost Per Click’ from your ‘Click Through Rate’ then we can help. Our team of PPC experts work with some of the biggest (and smallest) holiday parks and campsites in the country, helping them to achieve large revenues from PPC.
Sounds easy enough, but PPC requires careful set-up, monitoring and management – but the rewards can be high.
Here’s how we can help you win big with PPC…
We'll take care of everything
Complete PPC management
Keyword Research
Choosing the correct keywords for your business is key. Not all keywords are created equal. Highly competitive keywords (that lots of other advertisers are targeting) will cost more than niche keywords so getting the balance right is key. We'll work with you and carry out detailed keyword research and put together a list of achievable keywords to match your budget and expectations.
Budget Setting
PPC requires a healthy budget. Those with £250 to spend over the course of 12 months need not apply. The level of budget you will require will depend on (a) the keywords you're targeting, (b) the number of campaigns you plan to run, (c) where you're targeting and (d) the length of time you plan to run the campaign. Whatever your budget may be, we'll put together a comprehensive plan of action.
Ad Creation
This is where you can get a little creative. Your ad content is what will entice potential customers to click and go through to your website. You can have the biggest budget in the sector, coming top of the pile in Google for all those hard-to-reach keywords, but if your advert does little to entice the user to click then all your efforts will be wasted. We'll put together engaging ad content that converts.
Measuring success
What are your objectives? What do you want the outcome of your PPC campaigns to be? Whether it's clicks, impressions, enquiries, sales or holiday bookings, we'll provide you with regular, detailed reports so you can easily see your return on investment. But, before spending a penny of your hard-earned money with Google, we'll spend some time making sure we can adequately track important goals and revenue through your campaigns. After all, success for us is success for you.
How else we can help you with PPC
Google is the undoubted king when it comes to PPC. Its search engine and platform allows you to reach millions of people, promoting your park to whichever region, demographic or audience you wish. But there are other forms of PPC, some of which can be considerably cheaper to run…
Ideal For Generation Sales Leads & Holiday Bookings
Facebook Ads
Many of you will have undoubtedly come across Facebook and, in particular, its lead generation ads offering. In terms of producing volumes of leads, Facebook is the king, with a cost per lead much lower than Google. However, there are many pitfalls here and the quality of those leads can be questionable at times.
However, we do things a bit differently. With a proper strategy in place to help nurture these leads - and turn them from stone cold to hot prospect - you can reap the rewards.
Similarly for holiday bookings, Facebook and Instagram can be a key tool here for driving bookings. Did you know that if you run paid ads on Facebook a user is 34% more likely to go away and do a Google search on your brand? So, not only will you get direct bookings from your campaigns, but it may well boost bookings further down the track?
Read More About Lead Generation For Holiday Parks Here
Read More About Increasing Holiday Bookings Here
