Since launching in early 2018 we have seen a 37% increase in online sales with the new online booking steps – thanks to Pitched!Ed Newbold, Kenegie Manor Holiday Park
Shhh… Whisper it quietly… a great website on its own just isn’t enough.
If you want your holiday park or campsite to sit proudly at the top of internet search engines then you also need to think digital. You need a digital marketing strategy – and one that shouts from the rooftops.
It can cover a variety of different forms, from email marketing and social media to fresh SEO content and blogs. Put it all together and you have a complete package; one that covers all the bases.
Successful marketing is all about focus. What do you want to achieve? What message do you want to get across to current and potential new customers?
You could go for the scattergun approach, with a splurge of different messages in the vain attempt to get your brand out there.
But a much better way is through a targeted promotional campaign - but how?
Worry not. We can help turn great ideas into reality, whether it be through e-mail shots, promotional material - either on-line or in print - and social media.
A successful marketing campaign without data analysis is like eating your favourite sandwich without the filling. It just doesn’t work.
For any campaign to be a success you must first build your audience. And the best way to do that is to ensure that valuable marketing data is captured at every opportunity, via website sign-ups, email forms or on-line bookings.
Successful campaigns can only be maximised with intelligent data analysis. Want to know important information on who is booking and when they are most likely to book? We can help you with that.
In fact, we’ve got many years’ experience, having analysed and created data segmentation for some of the UK’s leading holiday park operators.
Seeing your website sitting proudly on the top of page 1 of search engine rankings is a nice feeling – but it requires much work over a long period of time.
But there is another way… Pay Per Click (PPC).
We can set up and manage your Pay Per Click campaigns on Google AdWords that will drive traffic and bookings to your website, having that instant impact.
We’ll monitor this paid-for campaign to make sure you’re getting the best possible return on investment.