How We Help Holiday Parks Increase Holiday Bookings
From the boon immediately after Covid, to the leaner times in recent months and years, it really can be a case of feast or famine when it comes to holiday bookings. If your park has struggled in recent times, we feel your pain – and we’re here to help!
We work directly for a huge cross-section of campsites, caravan parks and holiday park groups, from Penzance to the Scottish Highlands. For over 20 years we’ve helped drive tens of millions of pounds worth of holiday bookings for our parks. So it’s fair to say we know a thing or two about helping your business bring in those all-important bookings.
But how have we achieved this, and how can we help you?
By working with so many different operators, covering a broad range of holiday accommodations and locations, we’re also easily able to analyse trends and see where success can be replicated for our clients. Our specialism and dedication to this sector gives us a distinct advantage over other agencies.
Our strategies revolve around driving awareness, engagement and placing your brand in front of the right audience as they are actively researching and wanting to book their holiday. Sounds simple, right?
There are several key components in how we deliver large volumes of bookings for our clients: Google Ads, Social Media Ads, Email Marketing, Website Design, SEO and Third Parties.
Google Ads (PPC)
There’s no better way to get your holiday park in front of the right people as they’re actively looking to book a holiday than Google Ads. Put simply, if you are prepared to invest then you will reap the rewards!
We run campaigns across Google Search, Display and Performance Max for our clients across the UK. Whether a customer is Googling ‘caravan holidays in Cornwall’ or ‘luxury lodges on Loch Tay’ our ads will be front and centre of their search.
Our clients typically see returns of £7-10 for every £1 spent. And that’s just the direct returns…there’s likely many more £s for those who come back weeks later and book direct, having initially found our clients via Google Ads.
Social Media Ads
Fun fact: Did you know that if you run paid ads on Facebook a user is 34% more likely to go away and do a Google search on your brand? That’s a huge tick in the box for us and our clients… not to mention the thousands of direct bookings that our campaigns bring in, too.
From Facebook and WhatsApp to TikTok and Instagram, your brand simply has to be present on social media. By running targeted, eye-catching ads, you can be sure the right message is seen by the right people at the right time.
The way users interact with social channels has also changed in recent years, with more people treating social platforms like search engines, so it pays to be as visible as possible.
Email Marketing
How many emails should you send? What should you say? What time of day should you send them? Yes, email can be a headache… but a well-planned email strategy can be a big driver of holiday bookings.
From design and build to automation and delivery, our team are experts at crafting emails that convert. Again and again. Combine this with detailed reporting and segmentation and you’ve got a recipe for success.
Website Design & SEO
All the things we’ve talked about above will fail, however, if the destination for your activity doesn’t live up to expectations. If your website is drab, dull and dreary and lacks quality content and a simple user journey, all that money spent on advertising will sadly go to waste.
We’ve crafted stunning websites for clients big and small, all designed with one thing in mind: conversions. Our websites smooth the journey from browsing to booking, getting people into the booking process as quickly and seamlessly as possible.
This is all backed-up with well-researched content that hits the spot from an SEO perspective. After all, the better your website performs organically means you’ll be less reliant on paid methods.
Third Parties
In this day and age there are so many useful third parties and Online Travel Agents (OTAs) around that you simply have to be a part of. From Pitch Uup and Campsites.co.uk to Hoseasons and Booking.com, having a presence here is key to success and we encourage our clients to at least offer some of their allocation to these big players – direct bookings can also come as a result of having some exposure here, so the good always outweighs the bad (that means commission, in layman’s terms) in our opinion.
How else do we support parks with holiday bookings?
- Brochures and design services: From digital brochures to park maps and signage, all on-brand and on message for our parks
- Third party advertising: From lifestyle magazines to press releases and advertorials
- Organic Social Media: Including regular posts on Instagram and Facebook to help drive awareness and engagement with your audience
Our own innovative booking software
Booking a holiday online should be a breeze for your customers – not a chore. But many systems are clunky and convoluted – letting down all your hard work in getting customers to your website! We’ve developed our own class-leading system – Pitched Booking – which is built around a smooth customer journey, helping more of your customers go from browsing to booking with ease (no matter what device they’re using).
Read More About Pitched Booking Here
