How We Help Holiday Parks Increase Holiday Home Sales Leads
We understand that selling holiday homes, especially against a tough economic backdrop, can be a real challenge for even the best sales teams.
We also know that, without high volumes of quality sales leads for you and your team to follow-up, that task is even harder…
For over two decades our team of expert marketeers, developers and designers have helped parks – large and small – across the UK to sell millions of pounds worth of holiday homes. From luxury lodges to starter caravans, the Pitched team have brought in thousands of leads for our clients and supported them in turning those leads into sales.
But how have we achieved this, and how can we help you?
There are several ways how and why we’ve achieved so much success over many years but the simple objective always remains the same: get your brand in front of the right people at the right time as they’re actively researching – and then build a strong customer journey that will nurture them along in their buying process.
Our three staple platforms to do this are: Google Ads, Social Media Ads (principally Facebook) and Email.
Google Ads (PPC)
This has been and remains the king when it comes to driving paid traffic to your website. Some parks may have had bad experiences in the past and recent advances have not been helpful - Google’s AI can easily send you down the wrong path and waste your money. But our team of PPC experts have successfully run Google Ads across search, display and Performance Max campaigns with real success in recent years. One client alone has seen over 1,200 website leads from Google Ads in 2024 , helping sell dozens of holiday homes. Get it right and you can reap the rewards…
But Google Ads alone is simply not enough to constitute success. Without a website that helps convert browsers into strong enquiries, then your paid ads will be a waste of money. So, we make sure that the final destination for those paid-for clicks is a landing page sprinkled with the just right amount balance of lifestyle, location, stock and clear Calls To Action to prompt the user to submit an enquiry.
Facebook Ads
Facebook, like Google, sits at the top of the pile when it comes to lead generation.
Now, you may have tried Lead Generation Ads on Facebook before with little success… but we do things a bit differently. Rather than trying to blitz a colder audience with your messaging, encouraging enquiries from people who may have never seen your brand or park before, our strategies revolve around driving enquiries from warmer leads – and warmer leads are often have much higher levels of intent.
Combined with eye catching, creative video and imagery and all aimed at the right target audience, our ads resonate with users, driving strong numbers of leads for our clients – all at the right cost per lead for their business.
Email Marketing
Time for the cherry on the cake.
We know that not every lead will answer the phone when you call. And we know that not every lead will be ready to purchase right away. Some will take time – and some will want to get to know you first.
This is where our automated email journeys come into play. We set up a series of journeys and workflows for our clients that slowly drip-feed information via email over many weeks to users who submit a lead via Facebook or your website. However, depending on their activity within those emails (i.e. what they’ve clicked or even how they responded in Facebook or your website) we can send them tailored, specific content that fully answers their query – and prompts a more positive action, such as booking a viewing.
Alongside this we will send regular one-off bulk marketing emails promoting your parks, stock, offers and lifestyle, helping re-engage to your database and prompt those to enquire again or take the next step.
How else do we help drive sales for holiday parks?
Email, Facebook and Google Ads may be the staple diet when it comes to sales, but there’s always room for dessert, right? We also help parks with:
- Brochures (both digital and print): This is a great way to capture data for users who are not ready to book a park tour just yet
- Graphics for road signs and posters: From billboards to AA road signs, we help parks grab the attention of passers-by
- SEO: By improving your website’s organic traffic performance you will be less reliant on the likes of PPC to drive sales leads
- Organic social: Hugely important for engagement and interaction. Hard work here will trigger people to Google your brand and find you organically or via PPC.
- Website design: Your website is your shop window… and if it needs a refresh (or tearing down and rebuilding) we can help with this too.
Want to know more? Read our blog about lead generation for holiday parks here.
If you want to increase the volume of sales leads for your holiday park speak to the friendly team at Pitched today on 01726 418118 enquire using the form below.
