Email marketing for holiday parks
Question: How do you market your business to thousands of people in one go, pushing your all important marketing message and brand… and all for the price of a meal for two at Pizza Express?
The answer? Email marketing.
There are few more cost-effective methods of marketing to the masses than via email. Not only will it save you a few pennies compared to other forms of advertising but it also puts you in complete control of the message, the audience you are targeting and exact time at which you want to communicate your message.
But, there’s more. The team here at Pitched have developed a comprehensive strategy for not only targeting your audience with one-off campaigns, but also more complex automated journeys, which have proved particularly successful for our holiday homes sales clients. These journeys that nurture your leads, encouraging colder enquiries to take the next step in the journey with you.
Boosting holiday home sales and holiday bookings
How we can help your holiday park with email marketing
The expert team here at Pitched will help craft the perfect email campaign for your business. We've helped dozens of parks to convey their marketing messages via email over many years. From pushing last-minute special offers to boost holiday bookings to eye-catching designs helping sell high-end caravans and lodges, email is a great way to drive traffic and conversions to your site.
Whether you're already familiar with email marketing and know exactly what you want to achieve or just fancy dipping your toe in this world for the first time, we can take care of everything for you...
Welcome To The Next Level In Email Marketing: Automated Journeys
Convert Sales Leads Into Appointments
We know that many of your sales leads may be at an early stage of looking to buy a holiday home, may not yet be in a position to buy or just may be unsure of your park as a brand. It takes time to build trust and recognition. But, rather than that lead being sat in your CRM or spreadsheet for months, what if you could slowly drip-feed them information about your park, without having to blitz them with one-off campaigns?
The team here at Pitched have developed a comprehensive strategy for more complex automated journeys, which have proved particularly successful for our holiday homes sales clients. These journeys that nurture your leads, building trust over time and encouraging colder enquiries to take the next step in the journey with you. These journeys comprise many different emails that cover all aspects of your park from lifestyle and stock to location and offers and are triggered based on their activities within the emails they receive, their response to questions on social ads, for example, and other actions.
Backed up with CRM integration
Mailchimp, Campaign Monitor, Zoho, Brevo, Hub Spot & More!
Millions of people across the globe use the likes of Mailchimp, Campaign Monitor, Zoho, Brevo and Hub Spot. These platforms are renowned as some of the best due to their ease of use and functionality and we are familiar in working with all these platforms.
We can design and build bespoke responsive emails for to work with for all major platforms as well as using them to store and segment your customer data into specific lists, for specific campaigns.
Need help syncing with your CRM? We can handle that for you! From Elite Dynamics to Zoho and many others, our technical team can sync your data across your CRM and email software, ensuring a seamless link between your two systems
Great looking emails that drive traffic and conversions
GDPR & data cleansing
No one really likes to talk about GDPR (it can be a little scary) but it's vitally important that you are compliant with this new legislation. Are you sure that the people you are marketing to have given you their consent to receive emails from you? Is your data clean? We can work with you and advise on the best way forward for your email marketing, ensuring that you are in the best possible place to start safely communicating to your database, no matter how big or small it may be.
