Let’s be honest, no one likes having to wait. Whether you’re sat at the traffic lights waiting for them to turn green or it’s that annoying man at the counter in McDonalds who still hasn’t decided what meal to order… we want our turn and we want it now!
The same can be said of websites. Waiting is bad. Very bad. And, it would seem Google agrees with us.
Site speed (and, indirectly, page speed) is now a big factor in determining where your website ranks in Google. It has become more and more of an issue in recent years and Google is now taking the issue seriously by punishing sites in their rankings that don’t measure up.
The reasoning is quite simple; if a site is slow and takes an age to load important content then its hardly offering a great experience to the user. According to Yoast better results and performance is a sign of healthy website – and this should be rewarded with a higher ranking.
Page speed can be described as the time it takes to load page (the time required to fully display the content on a specific page) or what many web developers may refer to as ttfb or time to first byte – this is how long it takes for your web browser to receive the first byte of information from the web server.
Google’s Page Speed Insights tool is a great way to test your site’s speed. The score it gives your website uses data from the CrUX (Chrome User Experience Report) and reports on two important speed metrics: First Contentful Paint (FCP) and DOMContentLoaded (DCL).
Research clearly shows that slower websites with longer load times have much higher bounce rates (people who bounce in and out of the site after only viewing 1 page) than quicker sites. It stands to reason that if a site is slow then you 1 or more of the following happens:
You’ve bitten the bullet and run Google’s Page Insights tool and it doesn’t make good reading. Is it time to bin your site and fork out for a new one? Maybe… but before you dust off the cheque book, it is worth trying a few tricks to help your website run faster. Some you can do from the comfort of your favourite armchair and others (depending on your level of computer geekiness) may require the help of a friendly web developer. Here’s the top ways to improve site speed:
Is your website’s speed harming your rankings? Not sure how to fix the issues highlighted above? Speak to us today on 01726 418118 or click here to drop us an email enquiry