Lyons Holiday Parks, Wales

Lyons Holiday Parks is the UK’s largest independent operator, with 20 parks to its name across North Wales and Cumbria as well as two hotels.

Pitched began working with Lyons Holiday Parks in early 2022.

What we delivered…

Pay Per Click (PPC)

Lyons needed a cohesive PPC strategy, with a need for a strong return on ad spend (ROAS) being key. Our team of experts put together a plan for a well-structured Google Ads campaign that resulted in hundreds of holiday bookings in just a few short months.

SEO & Content

Improving SEO performance was one of the key areas for Lyons when we began working with them. Not only was new content required throughout the website but an SEO strategy for future success was needed. We worked alongside their team to put together a plan to help drive organic traffic, long-term.

Pay Per Click campaigns

Google Ads is king when it comes to driving high volumes of quality traffic to your website. But, with 20 parks across North Wales, all with a different focus, need and competition, a clear strategy was needed for success. Throughout 2022, our campaigns drove hundreds of holiday bookings on the website as well as dozens of holiday home sales leads.

Social media ads, on Facebook, supported the holiday sales activities but it was here that sales enquiries, in the main, were really took off. Lead generation ads proved a huge success with hundreds of quality leads generated throughout the season.