Coastfields Leisure

Coastfields Leisure is a group of seven holiday parks in Lincolnshire. Located along the Lincolnshire coast, close to Skegness and Ingoldmells, these parks offer caravan holidays, lodge holidays, touring, camping, glamping and a range of holiday homes for sale.

What we delivered…

Website Design

A design packed full of character to help sell holidays and holiday homes by the sea

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Brochure Design

Holiday brochure design to showcase their seven coastal holiday parks

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Design

Logo, printed marketing and wide range of on-park materials and signage

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Marketing Support

SEO content, PPC management, website updates and social media advertising

The Challenge

Design and build and bright, cheerful bespoke website for the expanding group to enhance their online presence to reflect investments on parks. The theme needed to communicate to all age groups, from the young families through to older couples. Also providing an easy to manage website for the marketing team to update.

Year | 2018

Fully responsive

Website Design

We designed a bright and cheerful website, which now enables Coastfields to have the more inclusive feel they wished for. With a clear menu, users can navigate direct to their desired web page with no unnecessary steps.

Coastfields-Website-Design-Devices

Dynamic Transitions

Bespoke Page Templates

Venues and Entertainment

On-park entertainment is a big part of Coastfields' business. We developed a specific section of the site where they can manage their entertainment offering across all venues and all parks and effectively display this to customers.

Holiday Home
Sales

In a similar format to the Entertainment section, we developed a separate section of the website dedicated to caravan and lodge sales. This was a noticeable improvement from their old site, with new content sections and improved stock feed.

Project outcome

Since we began working with Coastfields, the website has seen:

30% increase in website visitors

41% increase in organic traffic to the site

Huge jump in organic rankings for main keywords

Brochure Design

Our brochure perfectly sums up the ethos of Coastfields; fun family holidays and holiday homes for sale by the sea. This detailed brochure looks great and is packed full of all the information a guest would need to make that all important booking or enquiry.

Coastfields 2020 Holiday Brochure

Design

Brand identity

Logo

We helped developed a modern new logo for Coastfields, helping move the group forward. The yellow and blue colour scheme gives a nod to the location but, with a new font, certainly gives it a more modern feel.