Bridge Leisure Parks

Bridge Leisure Parks (BLP) is one of the largest owners and operators of holiday parks in the UK. BLP own parks the length and breadth of the country and Pitched supports them with everything from website design and email marketing to SEO services and PPC management.

What we delivered…

Website Design

Parent website template whilst allowing their individual park identities to shine through

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SEO Content

Keeping their search engine rankings high on the first page to drive those all important bookings

Design

From logo designs, social media, marketing materials, character illustrations and brochures

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360° Tours

To transmit the atmosphere of what it's like to stay in their accommodation

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The Challenge

To enable streamlined functions, efficient code, better performance and optimisation across SEO and functions. To then deploy and distribute individual styles to each park website.

Year | 2018

Unique & Individual

Website Design

We have had the privilege to work with Bridge Leisure for a number of years, so we really knew what they needed - a website template that works across all of their holiday parks. Displaying special offers, tactical breaks and large, fun images.

BLP-Devices

Holidays & Ownership in one website

Ownership styled pages

The holiday park's colours are swapped to create a new theme for a mini-site dedicated for their Holiday Home Sales. This includes an API link for their caravan stock.

Interactive Transitions & Effects

Website design doesn’t have to be static anymore. We created dynamic transitions activated by scroll or hover to give that extra experience whilst guests search for their next holiday.

1 Parent Design, 9 Individual Park Identities

Customisable colours and textures

Though the website may be limited to a framework, we are still able to use colours and background textures to individually customise each website.

Design

We have designed various holiday brochures for Bridge Leisure Parks, we’re proud to continue and develop them year after year, whilst working alongside Bridge Leisure.

Our designers have also designed the logos for Trevella, Ashbourne Heights and Hedley Wood.

Brochures | Branding | Social Media | Marketing Materials

Brochures | Branding | Social Media | Marketing Materials

Bespoke Illustrated Park Mascots

We were asked to illustrate the infamous park mascot, Sandy the Meerkat, along with his friends Deena and Max in various poses for the Entertainment Team to use on printed and digital material.

Sandy the Meerkat and friends

360° Tours

What did we achieve?

Project outcome

Since working with Bridge Leisure Parks, we have helped transform their online business…

Huge increases in organic traffic and organic rankings within Google

Over £500,000 collective profit from their Google Ads PPC campaigns in 2019

Social media ads that convert – over £100,000 profit from campaigns in 2019

Don't just take our word for it...

Rachel Mabbs, Bridge Leisure Holiday Parks

We cannot recommend Pitched enough. They are extremely responsive, professional, supportive and have been a real asset to the marketing department...

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Bridge Leisure is one of the holiday park industry’s leading organisations, owning and managing over a dozen parks in the UK. Their new website was aimed at two distinct audiences.

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