Best of British Touring & Holiday Parks

The Best of British Touring and Holiday Parks is an exclusive group of over 50 of the finest family-run parks and throughout the UK. Privately owned, Best of British parks are committed to providing the highest level of quality and customer service to their visitors.

SEO Content

Creating highly optimised website content to keep their organic visibility high in search engines

Digital Marketing

Designing eye catching, engaging paid social media posts and email marketing to boost traffic

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Design

From improving website user experience with new layouts to creating a new character for the organisation

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Reporting

New reports for their members and directors now give a clear indication on website performance

The Challenge

Working hand in hand with Best of British to boost their marketing material and engagement with their followers.

Starting in April 2021, we took a collaborative approach to all aspects of promotional activity, working alongside Best Of British’s existing marketing manager to produce blog posts and technical enhancements for the website. They felt it was time for a new approach and wanted to work with a team where they could share ideas and responsibilities – our approach that we were only too happy to take on.

From paid social media campaigns to email marketing and blog content, we’ve worked side-by-side with Best Of British’s team to help improve user experience and engagement across all platforms.

Year | 2021

Designed with...

mobile users in mind

Best of British can now keep in touch with their subscribers, with custom-designed responsive and engaging email templates.

Introducing a new

Illustration Character

Our amazing design team approached Best of British with the concept of 'Bob the bird'. With the aim that the new character would warm their current tone of voice, and unify their visual image across platforms.

Bob the bird was born from the inspiration that birds can easily travel across the UK, which could aid itself to the exploring aspect of Best of British. It provided us the opportunity for a different tone of voice to their audience once based on a lovable bird going off on adventures.

Paid Social Ads

With video and images, our paid Facebook and Instagram ads allowed Best of British to convey their message directly to interested customers via these social media platforms - as well as those who have previously engaged with their brand by using remarketing audiences.