Bridge Leisure announce £3.2 million investment plan

Posted in topic Holiday industry news on 15th February 2019

A HOLIDAY park operator has announced plans for a £3.2 million cash injection across its nine UK parks in the wake of continued uncertainty around Brexit.

Bridge Leisure will splash the cash on new luxury caravans, pet friendly accommodation and new touring pitches after the company claimed it felt more people would choose to “play safe” and holiday at home in 2019.

The cash boost represents a £2.2 million increase on spend across its parks compared to last year.

The biggest portion of the company’s spend is focussed on Sand le Mere Holiday Village on the East Yorkshire Coast, where over £900,000 has been earmarked for the park’s development. The investment is being used to develop 26 new touring pitches and purchase new self-catering caravans of various grades.

Bridge Leisure’s CEO Andrew Howe said: “We are investing an additional £2.2 million compared to last year which reflects the success and growth of the business overall. Staycations continue to increase in popularity, and we are expecting an even busier year due to continuing uncertainty around BREIXT and people choosing to play safe and holiday in the UK.

“It’s important to keep the parks facilities and accommodation fresh but it is also important to offer a choice of different accommodation, old and new to suit all budgets. Customers have increasingly high expectations and we need to ensure that we continue to update and improve all of our parks to stay ahead of our competitors. We believe this increased investment will help us do that.”

Investment from Cornwall to Scotland

Trevella Park in Cornwall will benefit from over £330,000 of investment which is being spent on new superior lake view caravans, new safari tents and a £30,000 refurbishment of the touring shower and toilet block.

In addition, Trevella, along with Silver Sands in Moray Firth, Scotland, will be the first parks to get new luxury pet friendly caravans, which include wooden lino flooring, stable doors, dog guards and outdoor taps.

At Hengar Manor in Bodmin, £400,000 is being spent on upgrades to the reception, park shop and coffee shop as well the development of 12 touring pitches.

Bridge’s Devon holiday park Hedley Wood is adding 14 new touring pitches to the site and increasing the number of luxury ensuite touring pitches as part of a £263,000 development.

In North Yorkshire, Bridge Leisure’s newest addition, Bowland Fell will receive £180,000 to spend on new caravan accommodation including a new accessible caravan. General upgrades around the park will see more dog waste bins, a car charging point and improvements to lighting and landscaping.