Luxury Lodge Group

Luxury Lodge Group owns the 5-star Seven Springs Lodge Park near Aberaeron on the mid-Wales coast. A quiet, low density park, it specialises on high-end luxury lodge sales and holidays. We began working with Luxury Lodge Group in mid 2020 in a bid to boost their holiday home sales.

Digital Marketing

Managing their Google Ads and designing engaging Facebook Ads (with videos) to help drive quality sales leads to their website.

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Branding

We helped give their flagship, 5-star Seven Springs lodge park its own unique identity after an extensive branding exercise.

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Brochure Design

Designed a cutting edge, fully interactive 8-page digital brochure to entice customers into arranging a visit to their park.

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Email Marketing

With custom, bespoke responsive email and auto-responder journeys, their email marketing is now a big driver of sales leads.

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The Challenge

We began working with Steve and Richard at Luxury Lodge Group (LLG) at the start of the summer, close to the end of the first lockdown. They were keen to capitalise on the perceived pent-up demand for holiday home ownership during the pandemic – and wanted to capitalise on this.

Our team helped re-focus their marketing activity with an overhaul of their Google Ads and social media campaigns and fresh, new email templates that would better convey their marketing messages direct to their customers.

New, luxury branded materials (including a digital brochure) and new park branding for Seven Springs, along with automated email journeys rounded off our work – and we continue to support LLG across all these fronts.

June 2021

Google Ads

We worked with Luxury Lodge Group to better target potential customers with more focused Google Ads which honed in on those who were actively searching for holiday homes in Wales.

Social Media Ads

By producing engaging video content and better targeted our ads at those more likely to be interested, we were able to drive hundreds of sales leads for Luxury Lodge Group.

Video Facebook Ads

Video content is highly popular and engaging on Facebook, compared to static imagery/graphics. We were able to create engaging video campaigns for Luxury Lodge Group’s Facebook page, utilising their image library and motion graphics to help communicate their message.

Branding

Tasked to design a new logo for Seven Springs (one of LLG's parks), our design team explored a variety of routes to encapsulate the luxury boutique park's location in mid-Wales. We were mindful the new logo needed sit alongside the existing Luxury Lodge Group logo, so we utilised the existing lodge line art and tree element.

The final logo sits cohesively with the parent logo, sporting a script typeface to aid in creating a high-end feel.

Digital Brochure Design

Following the rebrand of Seven Springs, we designed a new digital brochure to showcase the luxury owner's only location, amenities and lodges for sale. Reducing paper waste, their digital brochure also gives the reader an interactive experience whilst browsing. From images sliding in, buttons and embedded videos– the reader is experiencing the new age of brochure browsing.

The added benefit of the digital brochure also means we can update units for sale frequently and make any required amends, to keep it always up to date – as if it was a website page! Have a browse yourself below.

Responsive Designs

Email Marketing Design & Content

Flying into inboxes across the UK are these slickly designed emails for Luxury Lodge Group. Like all our email designs, these are responsive to whatever device users view their emails on, and have control of which information is displayed even on the smallest screens.

Spoilt for choice of layout options, we also create the content for each email that is sent out.