Web content is king, says new report

OPERATORS of holiday parks and campsites need websites packed with highly targeted information to encourage customers to book on-line.

That is the view of one research company that said information such as destination guides on websites were crucial in securing bookings.

“Travel planning is dominated by on-line resources from operator websites to social media, digital marketing and review sites,” they said.

“Not only is the booking process for much of the travel industry taking place online, the crucial research and planning stages are also done online. This means that customers have a need which you can fulfil as a travel service provider by producing highly targeted information on your website such as destination guides.

“If you don’t provide them with the information they are looking for, they will just go somewhere else (and potentially book somewhere else too). As a provider of travel services you will be well placed to understand the typical customer challenges, motivations and needs, so based on what previous clients have asked you can produce content which answers these questions.”

Third party websites also play a huge role, they said: “No matter how much you provide consumers with information on your website, they will likely seek out other sources in addition to what you provide.
“Consumers are inclined to believe that information which your company provides is biased and so seek out an impartial source of information. For this reason, make sure that you are connected to all the right third party curation websites and spend time maintaining these listings, gathering good reviews, effectively dealing with the negative reviews, providing them with expert content and making sure company information is up to date.”

Content is king, like never before. At Pitched we can create tailored, bespoke content for your website – from destination guides to informative blog posts that will provide your customers with all the information they need to persuade them to make that crucial on-line booking.
For more information on all our services, including website and brochure design, digital marketing and data analysis, call or email us today.

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