Knowing how in interact with your audience has suddenly become a little harder. After holiday parks were advised to close by the Government it doesn’t feel quite right to be pushing for holiday sales, so what do you post to keep your audience engaged? Unfortunately, there is no handbook on dealing with this global pandemic, but we do know a few tips that may help.
Staying connected to your audience is more important than ever. With more people at home self-isolating and practicing social distancing, views for Instagram Live and Facebook Live have more than doubled since the lockdown began. Take advantage of this, use this time to grow your brand affinity; rather than pushing for sales, allow your brand values to shine and add a personal touch to your brand. While social videos cannot replace real life connections, they offer a modern solution to the interaction your audience is looking for.
You might be wondering, what can I show that people really want to see? This is a chance to expose your brands personality. If your park has great entertainment, show it! Perhaps your entertainment team know some killer dance moves they can teach your audience, or a silly science experiment that can be done using household items? Anything to keep your audience entertained and create a positive space.
Both Instagram Live and their Stories feature are great tools to show some behind the scenes of your brand. Have you got a new project in the works? Or are you considering some changes on your park? Make your audience feel like they are part of the journey.
Why not go live with a tour to show off all the great locations or views of your park. Perhaps you have some new wildlife friends still enjoying life on your park you could catch on camera?
Most importantly, have fun! Enjoy yourself and spark engaging conversation with your audience.
Save your live and upload to Stories: Pop your Instagram Live on your story. This will put your video right at the front of the Story feed, making it available to be watched for 24 hours so that it can be seen by anyone that may have missed it. You can even upload your Live to IGTV to maximise your content.