Marketing, SEO, Design
Kent Leisure Park Group
Kent Leisure Parks (KLP) is a group of holiday parks in Kent, with a strong focus on holiday home ownership. We were approached by the owners to develop a new KLP brand identity, along with a new website, to bring the various parks under one umbrella.
Alongside the ‘umbrella’ KLP brand, we were tasked with creating clearer branding for their two main parks: Dog & Duck Leisure Park and Preston Park.
After the branding was confirmed this set the tone and feel for their new website; allowing users to easily navigate between the various park offerings, as well as showcasing their location close to the ancient cathedral city of Canterbury. To help manage their holiday bookings, KLP also use our Pitched Booking software.
What we delivered…
SEO content
Help improve the website's ranking and performance in search engines.
Online Booking
Pitched Booking has allowed KLP take bookings around the clock - and benefit from automated features to reduce admin work.
Branding
The aim was to create a brand that allowed the logos to work independent from one another but still belonged as a 'group' when featured together.
Our design team were able to get a good understanding of the parks USP's (Dog & Duck and Preston Park) and the Group's objectives through meetings with the owners. Both parks offer quiet retreats in the countryside, so our designers went down the route of 'modernising' the existing silhouettes and unifying them with font choice and a leaf arc.
Preston Park and Dog & Duck required a completely new look, with the owners keen to modernise the current identities associated with each park. We refreshed the previous KLP logo to reflect the style and font treatment from the Park logos so the branding was cohesive across all levels of the group.
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Website Design
Using their relaxing location for inspiration, our designers chose rustic wooden textures and angles for a modern twist to attract their wide customer audience. With multiple page builder layout options to choose from, we were able to customise each page to suit their content.
Dynamic Colouring
With our three brand identities confirmed, Kent Leisure Park Group were excited by the idea for the website to change colour to match the individual park brand colours. With each page, we were able to choose their colour and logo, so it updates seamlessly from park to park.
Sales Stock Listing
Filtered Accommodation
Online Booking Management System
Pitched Booking
First timers to any online booking system, Pitched Booking has enabled KLP to take bookings around the clock, and benefit from features such as automated pre-arrival emails and balance reminders to reduce on admin time.
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