With an enviable countryside location close to the Lincolnshire Wolds, this 55-acre park is a popular choice for holiday home ownership. Watermill approached Pitched back in Spring 2023, looking for help to drive higher volumes of sales leads for their 5-star park.
From new automated journeys for website and Facebook enquiries to regular email marketing campaigns pushing latest stock and offers
Full management of Google Ads accounts and the design, build and management of paid social ads, driving hundreds of sales leads each month for the park's sales teams to follow up.
From signage and banners to branding and window stickers, our graphic design team have supported Watermill with a variety of design projects.
Predominantly lead generation ads, the team at Pitched have helped drive hundreds of leads for those interested in owning a holiday home at Watermill Leisure Park. Our eye-catching creatives combined with targeted ads helped put the Watermill brand in front of those most likely to be interested.
Google Ads remains the king when it comes to getting your park's brand in front of customers who are actively searching for your products. In the case of Watermill Leisure Parks, our ads help drive dozens of sales enquiries each month with a range of campaigns and ad groups pushing their message to a highly targeted audience.Read More About our PPC Services
Working alongside the caravan sales team, we put together a simple automated workflow that sent a series of emails to customers on the back of their initial enquiry via Facebook or the website. These emails drip-fed important sales information the customer and afforded Watermill’s sales team the time to follow up several days after the enquiry came in, with the automations doing some of the initial work for them.
Alongside this we send our regular email campaigns around specific units or offers to drive further brochure requests and enquiries.