Maximise your call to action

Posted in topic on 7th March 2017

Following on from Episode 1 where we analysed our key objectives when structuring your holiday park website Mike and Andrew discuss tips and tricks to make your Call to Action work harder!

In marketing terms the call to action is a visual or interactive prompt for the user to perform an action. Whether that be to book a holiday, contact your holiday sales team or subscribe to your newsletter lists. Listen to the team discuss tips to make your call to actions as effective as possible including some broad design guidelines, the challenge of placing call to actions on mobile websites and also selling urgency to help promote an interaction.