A GDPR Action Plan for Holiday Parks

Posted in topic on 7th April 2017

Episode 4: A GDPR Action Plan for Holiday Parks

In this Episode we follow on from our interview with Jowanna Conboye, from South West leading law firm Stephens Scown surrounding the new General Data Protection Regulation (GDPR) which comes into force on 25th May 2018.

After digesting the information provided from Jowanna, Mike and I offer up a 5 point action plan to get holiday parks ready for the data protection law change. Listen as we discuss the following steps:

No.1 Privacy Policy

Having an up to date privacy policy on your website is going to be essential but we discuss it’s wider implications and steps you can be taking now for better data security in your business and get you thinking about how you process your data.

No.2 Data Cleansing

Get lean and yield better return on your marketing spend – we offer suggestions on how you can trim your database to minimise your risk but get agile for future marketing at the same time.

No.3 Re-communicating

At the time of this publication we have over 12 months to get prepared for the law change, so we suggest ways that you can re-communicate with your database of contacts and try to engage that all important consent for future marketing activity.

No.4 Segmenting and Targeting

We discuss some tips on analysing your database to segment into useful pots of data, and therefore allow you to send specific targeted campaigns to audiences you know are engaged and interested. This can minimise your risk and save your business money too!

No.5 Getting your Website Ready

We talk about changes you can be making on your website now to get your holiday park prepared for data protection law change, including essentials and those that want to go that step further.

Want to know more? Why not take a look at our in-depth GDPR guide for holiday parks here…