Join Mike Jarvis and myself as we embark on a series of Podcasts where we discuss some tips, tricks and insights for the best in marketing for holiday parks and campsites. Throughout the Podcasts we will share some thoughts and opinions alongside industry news or topical debate.
Episode 4: A GDPR Action Plan for Holiday Parks
In this Episode we follow on from our interview with Jowanna Conboye, from South West leading law firm Stephens Scown surrounding the new General Data Protection Regulation (GDPR) which comes into force on 25th May 2018.
After digesting the information provided from Jowanna, Mike and I offer up a 5 point action plan to get holiday parks ready for the data protection law change. Listen as we discuss the following steps:
No.2 Data Cleansing
Get lean and yield better return on your marketing spend – we offer suggestions on how you can trim your database to minimise your risk but get agile for future marketing at the same time.
At the time of this publication we have over 12 months to get prepared for the law change, so we suggest ways that you can re-communicate with your database of contacts and try to engage that all important consent for future marketing activity.
No.4 Segmenting and Targeting
We discuss some tips on analysing your database to segment into useful pots of data, and therefore allow you to send specific targeted campaigns to audiences you know are engaged and interested. This can minimise your risk and save your business money too!
No.5 Getting your Website Ready
We talk about changes you can be making on your website now to get your holiday park prepared for data protection law change, including essentials and those that want to go that step further.